Whether you are the boss or someone that is attempting to convince your boss to build business relationships with your customers or to just offer better customer service and see what your potential customers are saying about you. Social media can do these things. But they cannot just be automated, it is going to take some resources to handle a job like this and the boss knows that the number thing to look at is the bottom line.
An educated and knowledgeable agency can help you setup your Inbound Marketing accounts such as Facebook and Twitter, they can setup some great comments for you to post and set you up with all kinds of tools but are they going to educate you on how to continue your Inbound Marketing strategies? Are they going to show you how to use the tools? Are they going to continue to monitor your efforts to make sure they are working for you?
You need to have someone in place to continue the work to be done on this new and broadening landscape. When trying to convince the boss to support either your new efforts to expand the company into the social media landscape and tap into the massive resources that are out there, you need to make sure that they understand that this is what is good for the company. You cannot just say, this is the Coolest, New thing that everyone is doing. You have to compel them with the truth about social media. Another thing is going to be that they will try to defend the traditional media efforts that have supported them for many years. Doing this is going to be hard to do.
Here are some points to use when confronting the boss about Why Social Media should be a focus point.
- Marketing - Get in front of new customers that have never been attracted before. Organically, not with the hard sell.
- Customer Service - Now you can see what your customers are saying about you and interact with them.
- Sales - Direct promotion of Brand and Product with links to the products are easily distributed.
- Support - Easily interact with customers that have a unique issue with your product. Eleiminate them saying bad things about you with instant satisfaction with your service.
Additionally, you can also point out to your boss, that based on the research and thousands of case studies, the cost comparison between
Inbound Marketing and Direct Sales conversion shows that Inbound Marketing can save about 50-60% in cost over outbound sales. When I say this, I mean that by having your website, twitter and facebook working for you, that an individual can maintain a dozen customers to one comparitively to the outbound sales force. Outbound sales require a person to make the phone call, navigate through the gatekeeper and then work to make the sale, set the appointment etc.
In the end, if everything you say doesn't work, find your nearest competitor and show the boss how they are using social media, videos and Search Engine optimization along with a well designed and user friendly website to take away the market share and the money that could be coming into the company instead of going out to the other guy.
To end off this article I would like to remind you also that 3Chip Media can assist you in your efforts to begin your endeavor into the social media world of marketing with Education, training, setup services and follow through. Contact us athttp://www.3chipmedia.com or follow us on Facebook, Twitter and Youtube. Remember, you found this article, we can help customers find you too.
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