We went to the Fair this past week, and not just any Fair, it was the Great Jones County Fair and Food Festival in Monticello, Iowa. What a fantastic time, great food, rides, games, shows and attractions.
Something that I noticed was how many people were Tweeting or FB Messaging about what all was going on. I could turn around without seeing someone tweeting and texting about what cow won a blue ribbon, whose rabbits were hot or not, what recipe got first place and how awesome the concerts, races and events were at the fair.
This made me realize something, it's not just what you can send out to your fans, customers or followers that gets noticed or drives business to you, it's what kind of buzz you can create by other people talking about you.
This is when I came up with a few ideas... While at an event, offer up a coupon for anyone that Tweets about you while at your booth at a trade fair or event. Give them a freebie item if they Like you on FB while at the booth. Almost everyone has a smart phone today that has this ability, take advantage of it. Get other people to talk about you and it won't seem so much like the sales pitch.
This is Word of Mouth on Steroids part II. Anytime you can get regular people to talk about you, that's great, as long as they are sending the correct message. A good customer experience will generate some buzz, a poor experience or a complaint will generate a lot of buzz, negative is not good buzz.
You can help to create the positive buzz by allowing them to receive recognition by putting their positive post on your website, re-tweeting their post, like it on facebook, share it or whatever, make them feel as if they are an important customer, just for saying something nice about you. This gets them to keep up the good chatter and pushing it their friends that trust them.
Use up some of these ideas and see how well they work for you, I'm betting that you won't be disappointed.
Give us a call sometime, we'll help you set up the program and show you just how you can actually impliment this without a lot of headaches.
319-361-7777
